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Twitter is the latest platform to join the growing number of social media sites that are moving their attention to vertical video content. The firm that specializes in tweeting made an announcement that it will soon provide users of the Twitter iOS app with the ability to watch videos in immersive full-screen mode.

You may quickly access the whole, immersive viewing experience by using the newest version of Twitter’s immersive media viewer, which allows videos to be expanded to full screen with just one click. “All you have to do to activate it is tap or click on a video within the Twitter app,” the business explained in a blog post that was published on September 29.

The experience will reportedly continue to function in the same manner that it does on other platforms like Instagram reels, as indicated by the blog post and screenshots released by Twitter.

After starting a video in full-screen mode, you will be able to scroll up to go along a feed containing further videos. When you have finished watching the videos, you may return to the original tweet by clicking the back arrow that is located in the upper right corner of the screen.

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However, these videos will still be included in tweets. Users will be able to view the tweet that is connected with the video by clicking on the screen, and they will also have the ability to like, reply to, and retweet the tweet.

The new video experience will also be sent out to the app’s explore area at some point in the near future. In addition to Tweets and Trends, videos will now also be accessible via the explore area.

In addition to the additions that Twitter has revealed, it appears that the company is also testing out a tool that counts the number of times a video has been viewed, similar to how Instagram Reels implements the feature.

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Vertical video is becoming increasingly popular, and social media platforms aren’t the only ones capitalizing on this trend. The National Basketball Association (NBA), which is based in the United States, made an announcement about a new NBA app last week. The app would have an emphasis on vertical content.

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