A remarkable day in the office for content marketplace Pepper Content. Pepper Content raised $4.2 million as a part of the Series A funding round which was led by Lightspeed India and other angels.Pepper Content raised its first round of INR 2.2 crores from Titan Capital and other angel investors.
Pepper Content wishes to diversify in video and audio content. It also aims to expand its presence in different locations across Southeast Asia. The company's press release quoted the same.
Anirudh Singla, the co-founder of Pepper Content quoted, ““Imagine us being able to build virtual content teams for any company globally, by providing them a product that simplifies content operations and gives the customer the ability to strategize, create, distribute and manage all their content projects at one place.”
Pepper Content possesses a network of around 30K+ content creators and several major platforms like Amazon, Swiggy and Adobe are making use of Pepper Content's services.
With over 100,000 content copies sold over the platform, the content writers earned a whopping $400K+ as fees for their contributions. Pepper Content was founded by Anirudh Singla and Rishabh Shekhar and is based out of Mumbai, India.
The finances look bright for the blooming content marketplace as reports suggest around $600K in revenues with a gross target of $1 million in the fiscal year. Content marketing is a powerful tool of engagement and the Indian market is gradually opening its doors for the same. Though several organizations possess in house content development teams, a huge chunk of businesses depend upon on services of Pepper Content or its counter competitors.
Pepper Content is in a very competitive space comprising of Lexicon, Orangus , Mindworksglobal and several other content generation marketplaces.