The power of the humble Instagram hashtag should never be dismissed. It’s crucial for expanding your Instagram audience and gaining followers.
In their study of Instagram, Simply Measured found that 88 percent of brand posts include at least one hashtag, and that posts with at least one hashtag average 12.6 percent more engagement than those without.
Hashtags were first used online in 1988 on a service called IRC Internet Relay Chat. Hashtags were used even in the early days of the internet for the same purpose they are used for now: to categorize and organize content.
The Purpose of Using Instagram Hashtags
A hashtag is a useful tool for organizing content. There are two types of hashtags: those that everyone uses in which case your posts and images will be grouped with others who upload content that is similar and those that are more specific.
On the other hand, many companies create specialized hashtags to increase awareness and collect tweets about a single product or campaign.
The majority of Instagram users actively seek to grow their audience. However, if a person is following you but has nothing in common with your interests, it’s not worth your time.
Including relevant hashtags in your posts helps them get seen by users who are interested in the same things as you are.
Plus, if they enjoy what you’ve posted, they’re more likely to follow you in the hopes of reading more similar material.
People who stumble upon your content through a hashtag search might not follow you, but they might enjoy what they read.
Using hashtags is a great way to get your posts seen by the people who will appreciate them the most on Instagram.
In October 2007, a man named Nate Ridder in San Diego, California used the hashtag #SanDiegoOnFire to alert others on social media about the devastating wildfires raging through his city.
The Power of Hashtags
You can think of hashtags as signs pointing people in the direction of your Instagram account. Imagine them as your very own set of Google search terms.
They increase your online visibility to those who aren’t already following you and insert you into broader online conversations. However, one of the most challenging aspects of using Instagram is discovering relevant hashtags.
The optimal number of hashtags seems to be between three and five. Where is the best place for them to go, under the captions or in the comments, And how do you determine which ones to employ so that your ideal audience will find you?
No need to panic; we’ll guide you through the tangled web of hashtags and help you choose the best ones for your posts so they reach the right people.
Also Read: How To Get More Instagram Followers?
Listed Below Are the Top 30 Hashtags Used on Instagram.
Currently, the 30 Most Popular Instagram Hashtags Are as Follows:
Best Instagram Hashtags for Likes and Follows
While these hashtags might not bring in the best likes and follows, they’re still commonly used by Instagram creators to encourage other Instagram users to engage with their content and accounts.