Google Play Stop Auto-Renewing Subscriptions, Free Trials in India to Comply with Rbi Regulations

Google Play stop auto-renewing subscriptions, free trials in India to comply with RBI regulations

The free trials that you see for hundreds of apps on the Play Store in India are currently being suspended by Google. This is due to Google’s ongoing compliance process with the new Reserve Bank of India requirements (RBI).

The RBI released new regulations earlier this year that demand verification for recurrent payments, which are frequently necessary after trials for automatic charges have ended. Because of the RBI policy in India, Google has also stopped subscriptions for Play Store apps from renewing automatically.

Google reportedly sent emails to developers instructing them to halt recurring transactions in the Google Play Store, according to XDA Developers. This implies that you won’t be able to enable a new subscription to automatically renew when you purchase it through the app marketplace.

In India, Google has been providing auto-renewing subscriptions that use postpaid billing in addition to billing using credit cards, debit cards, UPI, digital wallets, and other prepaid payment instruments (PPI).

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The new RBI regulation completely undermines the idea of auto-renewal by requiring customers to validate the payment each time using a one-time password (OTP).

Google has stated in its emails that free trials and auto-renewing subscriptions will continue to be halted “until the ecosystem concerns are addressed.”

As a result, Google may subsequently reinstate auto-renewals and free trials after it has figured out how to successfully comply with the law. However, all monthly subscriptions will initially only be available as single passes, and they will all expire on the final day of each month.

To keep your subscription active, manually subscribe at the end of each month. There will be no trial periods because developers won’t be able to automatically charge customers once the trial period finishes for that reason as well.

Within the next few days, the updated Google Play Store in India will go into effect. However, only new users and customers will be impacted, thus auto-renewals for current subscribers will still occur.

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Google has requested that developers take auto-renewing subscription SKUs out of their apps that are offered in the Google Play Store for India. In-app notifications and notices to inform users that their subscriptions won’t renew automatically are also anticipated.

While managing subscriptions to favorite apps may be difficult for users, developers that rely on free trials to attract new consumers may suffer the most. The problem is that extremely regular users who choose free trials often fail to cancel them, resulting in charges for their first app subscriptions.


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