Softbank-backed Meesho announced on September 23 that it has partnered with seven celebrities, including actors Ranveer Singh and Deepika Padukone and cricketers Rohit Sharma and Sourav Ganguly, to promote its annual festive sale, Mega Blockbuster Sale, which will run for five days beginning September 23.
The company’s goal is to expand its user base by 350 million people in India and Southeast Asia by releasing versions of its app in eight regional languages: Bengali, Telugu, Marathi, Tamil, Gujarati, Kannada, Malayalam, and Odia.
The famous faces have been brought in to sway the hearts and minds of the natives.
Nine nationally recognized celebrities, including Ranveer Singh, Deepika Padukone, Rohit Sharma, Rashmika Mandanna, Kapil Sharma, Trisha Krishnan, Karthi Sivakumar, Ram Charan, and Sourav Ganguly, have joined forces with Meesho to promote the brand and its offerings.
According to Meesho, “these celebrities will be seen in a brand new, quirky avatar,” with each of them donning the role of a seller in a different category and representing the region to which they are native.
The unicorn e-commerce startup reports that its registered seller base has increased by around three times, to 7.25 lakh from 2.5 lakh during last year’s festive season sale and that the number of products listed on its platform has increased by more than four times, to 65 million from 16 million on October.
“On Meesho, sellers have seen an average of 82% growth in business within two years,” the statement read.
Meesho reported that 60% of platform orders last year came from tier 4 and beyond regions during the company’s annual 5-day sale.
We’re partnering with hundreds of thousands of merchants across the country, many of whom are venturing into the realm of online sales for the first time this holiday season.
Utkrishta Kumar, Meesho’s CXO for Business, has stated that the company is committed to creating a platform that will help micro, small, and medium-sized enterprises (MSMEs) achieve high levels of growth and margins.
The firm estimates that its MAUs have increased 2.5-fold from the previous year’s level of around 50 million to 127 million in August 2022.