There have been numerous humorous tweets like “The Try Guys Try Adultery” since it was revealed that one of the four original “Try Guys,” Ned Fulmer, was leaving the organization because he had what he called a “consensual professional relationship” while being married.
Who are these mysterious Try Guys, and why does it seem like the entire web is buzzing about this story?
The Try Guys got its start as a band in 2014 when its members were all employed at Buzzfeed. Fulmer, Keith Haberberger, Eugene Lee Yang, and Zach Kornfeld made up the group. The group gained fame for their videos in which they tried things that most people, and especially most men, would never do.
For example, they donned wedding attire, corsets, and drag, and they took up previously untried activities like ballet, roller derby, and scuba diving with the help of professionals.
Buzzfeed still owns a minority investment in the group’s LLC, 2nd Try, but the group parted ways with the firm in 2018 and began diversifying the content they produced for their channel, which has roughly 8 million members at this point.
Habersberger was famous for being “the food guy” and hosting a series in which he consumed every item on the menu at several fast food chains. Kornfeld discussed his battles with mental illness and physical pain.
Yang gained attention to himself by portraying himself as both extremely competent and extremely judgmental in a series of films about his identity as a gay Asian man.
Fulmer’s status as the “wife guy” made his fall from favor all the more startling. His niche was family-friendly lifestyle material, such as how-to films on home improvement, cooking, and taking care of two kids.
Just as much as he was an integral component of the company’s identity, so too was Ariel, his wife. Together, they wrote a cookbook titled “The Date Night Cookbook,” which was published. His baby-holding figure is still available on the Try Guys storefront.
Also, the Try Guys frequently worked with other people; their channel includes offshoot series’ with their partners (whom they call the “Try Wives”) and staff colleagues including engaged producer Alexandria Herring, with whom Fulmer is rumored to have cheated.
A New York Times bestseller, a U.S. tour, and a Food Network show were all made possible because of their decision to go out on their own.
People started making assumptions about what happened when they saw Fulmer hadn’t been in any recent footage. Because of the channel’s success, the guys occasionally take time off and replace themselves with guests.
What made these recordings interesting was proof that Fulmer was present during filming but was removed from them after the fact. After some investigating, stills from recordings surfaced depicting people that looked like Fulmer and Herring holding hands in a shadowy bar.
They were supposedly delivered to Herring’s ex-boyfriend, who subsequently gave them to Fulmer’s wife. The Try Guys issued a statement confirming that Fulmer was no longer a member of the band, ending any lingering internet skepticism regarding the veracity of the rumor.
Fulmer made a public admission of his professional relationship on social media and stated his intention to devote his time and energy to his family.
The significance of Fulmer’s location is more central to the apparent explosion of the entire internet.
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Many saw the Try Guys as a model of healthy masculinity because they were largely made up of cisgender heterosexual white men who were not afraid to show affection or try feminine things, who treated the women in their lives with respect and love, and who saw their gay, Asian friend as an equal rather than a token.
Parasocially occupying the role of faraway friends or odd parents, they welcomed viewers into their homes, the majority of whom were members of Generations Z and Millennials. Obviously the boys’ portrayals were exaggerated, yet there was still a semblance of veracity and realism.
Following in the footsteps of other high-profile “wife guys” who were revealed to not love their wives as much as they led the public to believe (see: Adam Levine, John Mulaney), the scandal has many wondering if they can trust anyone, including the man who publicly proclaims his undying devotion to his partner.
The surviving Try Guys have seemingly rebranded to eliminate Fulmer from their content and are rallying around his wife in an effort to reassure their fans that the answer to that question is yes. It is unclear, however, if the incident will have a permanent effect on their viewers’ perceptions or if they will recover.
How Does Ned Fulmer Make Money?
Ned Fulmer is one of the Try Guys’ original members alongside Zach Kornfeld, Eugene Lee Yang, and Keith Habersberger. A video of the males trying on thongs and other women’s undergarments for the first time appeared on Buzzfeed in 2014.
The cast broke out in 2018 to start their own YouTube channel, which as of September 2022 has amassed 7.8 million subscribers. In their many videos, they have tried everything from getting colonics to eating every pizza on the Pizza Hut menu to using Amazon’s 5-star beauty products to performing stand-up comedy.
Their show, titled No Recipe Road Trip With the Try Guys, premiered on Food Network and Discovery+ in August of 2022.
The network announced the show’s premise in a press release: “The Try Guys put their culinary instincts to the test by recreating trademark menu items from restaurants around the country, and the results are as varied as the establishments themselves.”
The guys travel to a new location each week and visit two different restaurants, where they each try to recreate the restaurant’s signature dish without a recipe or instructions.
The article went on to explain that the winner would be the Try Guy whose cuisine was deemed the most successful by a local chef and guest judge.