How To Install The Google Tag For Conversion Tracking? Google Tag Manager (GTM) is a free tool that lets you control and use different pieces of code on your website without having to change the code itself.
These pieces of code are called “tags,” and they can do things like collect data, keep track of how many times people do certain things, and connect your website to other services. One popular way to use GTM is to track how well your Google Ads are working by watching what people do on your website after clicking on your ads.
Here are four easy steps for setting up Google Tag Manager to track results from your Google Ads:
Step 1: Create a Google Ads conversion action
Before you can use Google Tag Manager, you need to tell Google Ads what you want to track as a “conversion.” When someone clicks on one of your ads and goes to your website, you want them to do something specific, like buy something or sign up for a program. This is called a conversion. Follow these steps to make a conversion goal:
- Go to your Google Ads account and sign in.
- Click the Tools and Settings button in the upper right corner.
- Choose Conversions from the Measurements menu.
- To make a new conversion goal, click the “+” button.
- Choose the type of exchange that fits your goal, such as Website, App, Phone Calls, and so on.
- Fill in the details of your conversion, such as its name, amount, and when it counts as a conversion.
- Click Create to keep going.
Step 2: Get the Code for Google Tags!
After you set up a conversion goal, you need to get a special piece of code called the “Google Tag” code. This code will help you keep track of how many people sign up for your site. For the code:
- Choose “Use Google Tag Manager” on the Tag setup page as the way to install it.
- Copy the Conversion ID and Conversion Label that are shown on the screen. When you set up the tag in GTM, you’ll need these.
- Click Finish.
Step 3: Set up a GTM Trigger.
A “trigger” is like a rule that tells your website’s tags when to do their jobs. For example, if you want to track conversions when people fill out a contact form, you need a trigger that says, “When the form is filled out, track the conversion.”
To make a GTM trigger:
- Sign in to your account on GTM.
- Pick the package that works best with your website.
- On the left, click Triggers, then click New.
- You can call your trigger something like “Contact Form Submission.”
- Choose the type of trigger that fits your conversion goal, such as Form Submission, Click – All Elements, Page View – DOM Ready, etc.
- Set up the features of the trigger, such as filters, variables, and errors.
- Choose Save.
Step 4: GTM Lets You Make a Tag.
A “tag” is a piece of code on your website that runs when a “trigger” tells it to. For Google Ads to track conversions, you need to make a tag that uses the Google Tag code you copied earlier to send conversion data to Google Ads.
To make a tag in GTM, you must:
- On the left, click Tags, then click New.
- You can call your tag something like “Google Ads Conversion Tracking.”
- Pick “Google Ads Conversion Tracking” for the type of tag.
- In step 2, copy and paste the Conversion ID and Conversion Label from Google Ads.
- You can also add Conversion Value and Currency Code to your tag if you want.
- Under Triggering, choose the trigger you made in step 3, such as “Contact Form Submission.”
- Choose Save.
All done! You’ve set up Google Tag Manager so that your Google Ads can track sales. You can use the Preview mode in GTM or the Google Tag Assistant tool in Chrome to see if it’s working. You can also check your Google Ads conversion reports to see if they’re working right. Stay tuned with Crossover99 for more tech-related updates and News.
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