In an effort to better compete with Apple Inc. and Samsung Electronics Co., Alphabet Inc.’s Google announced Thursday that its new Pixel phones will feature improved voice and photography features, as well as the return of facial recognition for unlocking the device.
When compared to the industry leaders, Google’s Pixel 7 and 7 Pro are more cheap options, with starting costs of $599 and $899. They also feature the company’s second-generation in-house Tensor chip. The Pixel 7 Pro, at 6.7 inches, outclasses the smaller Pixel 7 in every way: camera, screen, and storage.
Every year, Google unveils its newest Android software and AI-based services, including the Google Assistant, on its Pixel phones. They show how Google wants its manufacturing partners to implement Android.
Because Samsung is Apple’s only real competition in the United States, Google is continuing to create its own hardware, despite the fact that it has never sold in large quantities.
An analyst for the mobile business in Atlanta, Georgia, Carolina Milanesi, said, “Google cannot afford to put its future on Samsung not just for the US market but for the higher-end market across the board.” “It also needs a pristine environment in which to showcase its AI.”
Google’s artificial intelligence is on display in the improved language-processing features of the most recent software. Transcribing audio messages in the new Pixels’ messaging app and adding automatic speaker labeling to the Recorder app for voice records are two examples.
According to Canalys, Apple’s iPhone held 52% of the North American market in the second quarter, while Google’s Pixel series only held 2%. Still, in remarks before its launch event in New York on Thursday, Google said it is now the fastest-growing smartphone developer.
There was also the unveiling of the $349 Pixel Watch. The Pixel Watch is the first smartwatch from the firm and is priced lower than the most recent model Apple Watch (which begins at $399).
According to Google, the smartwatch would feature a built-in app store, Google Wallet for mobile payments, Fitbit health sensors, and fitness-related services. Google claims the round-faced device can run on a single charge for up to 24 hours, and there will be versions with and without cellular connectivity. The new phones and it will be released on October 13.
What Bloomberg Intelligence Says
Google’s expansion into new product categories, such as wearables, security systems, and smart speakers, presents an opportunity to aggressively diversify the company’s supply chain.
Alphabet’s hardware division currently accounts for around $10 billion, or 4% of total revenue, but this number has the potential to increase at a significantly quicker rate if the business invests in emerging technologies like augmented reality and robotics.
Google has claimed 72-hour battery life on low-power mode, an improvement from the 48 hours offered by last year’s smartphones. The Pixel 7 Pro’s three rear cameras include a 50-megapixel wide-angle lens with macro capabilities and a 48-megapixel telephoto lens with 5X optical zoom. You can capture 4K video at 60 frames per second.
The regular model shares the Pro’s excellent macro camera but lacks the Pro’s zoom capability and features a slower 90Hz display as opposed to the Pro’s rapid 120Hz panel.
After being withdrawn from the Pixel series with the fifth-generation model in 2020, face unlocks returns to both phones, bringing them into step with the market’s other high-end handsets.
Google has also implemented a feature that was first shown on the iPhone 13 to much excitement last year: a Cinematic Blur setting that can blend the depth of field and background blur.
While concerns about the Pixel line’s future have been around for some time, they may become more pressing now that all tech businesses, including Google, are trying to find ways to cut expenses and streamline operations. Investment in both product and advertising must be substantial for a smartphone company to succeed.
IDC analyst Francisco Jeronimo warned before the launch, “If Google does not become serious about the hardware business, I fear this product will be another lost opportunity to build its phone business in crucial markets, such as North America and Europe.”