Everybody knows that when you choose a web host, you need one that offers reliably fast speeds. There are other key features and performance metrics to look out for, but speed is one of the first factors to consider. Why is this? What are the actual tangible benefits of having a website that loads fast? Here are four reasons why you shouldn’t compromise on hosting speed.
Your Website Ranks Higher on Search Engines
Google, Bing, and all other major search engines consider loading time when determining how to rank websites on the search engine results page. The higher your rank on a search engine results page, the more traffic you’ll get. Always make sure that you are using a web hosting service that prioritizes speed. Search engines prioritize websites that will give their users a pleasant experience. You might have good content that is relevant to your target audience but get outranked by sites that load faster.
You Deliver a Great User Experience
The online space is so competitive and your visitors know that they have options. If they are not pleased with their experience on their site they’ll leave, probably never to return. A slow website is one of the biggest online turn-offs. When you invest in fast web hosting, you are improving your visitors’ experience, guaranteeing that a large chunk will keep checking back. If you have an e-commerce website or one that provides a service like customer delivery, then speed is imperative. An online business can’t survive with slow loading times.
You Can Have Content-Rich Website
We all know that users prefer visiting websites with visually stunning design elements such as high-quality graphics and video content. However, these elements can be heavy and cause slow loading times. But if you use a web host that guarantees fast speeds, then you can be more adventurous with the content you include in your web pages, knowing that your speed won’t be compromised. With the short attention span of the average internet user, a fast host gives you the edge when it comes to making your website aesthetically pleasing.
You Get Better Security
Speed and security often go hand-in-hand. If you are using a fast hosting package, then it’s probably dedicated hosting or a virtual private server. These features, in addition to the speed they deliver, are also more secure than the much slower shared hosting. They also provide a platform that supports any additional third-party security features that you may want to include for your website.
This is important for business websites that handle transactions where security is paramount. Having additional security features can slow a website down if it is not built on a hosting infrastructure that supports ultra-fast speeds.
Conclusion
Fast hosting is an important factor to consider when choosing a web host, especially for business and corporate websites. Faster loading times deliver a better user experience which encourages your readers and customers to visit again. It also helps your website rank higher on search engine result pages, driving more traffic to your site. The fast speeds allow your website to include richer content without lagging and fast hosts usually also deliver better security features.x
